Senior Analyst, Marketing Analytics

Position Purpose:

The Senior Analyst, Marketing Analytics leads the design and implementation of The Home Depot marketing measurement design and strategy. In this position, you will analyze marketing analytics data as well as other offline data to evaluate marketing effectiveness across all channels. You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Senior Analyst, Marketing Analytics works with the other marketing analysts to analyze marketing & online data using various analytical tools to uncover trends and provide insight that will maximize Home Depot marketing efforts, as well as overall business objectives. You will work with other analysts to research and analyze business trends and customer behavior data to identify opportunities for optimization and enhancement of marketing campaigns. You will analyze and understand the key drivers of performance related to THD marketing objectives. Finally, you will work with other marketing analysts to provide weekly marketing analytics dashboards to Management and the supporting teams.Major Tasks, Responsibilities & Key Accountabilities:

20% – Work with other departments providing analytical insight on business performance.
20% – Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
20% – Analyze web analytics data as well as other offline data to evaluate site performance.
10% – Work with the Web Analyst to provide weekly Web Analytic dashboards.
10% – Takes the lead on new programs and initiatives for Web Analytics Team.
10% – Provide web analytics strategy to Specialty Channel.
Nature and Scope:

Reports to Sr Manager
Position has 0 Direct Reports
Environmental Job Requirements:
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Standard Minimum Qualifications:Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:

Responsible for helping others and providing on-the-job training or guidance
Demonstrated business/financial modeling capabilities with tools such as Excel and Access
Demonstrated skills in applying statistical analysis principles to business challenges
Demonstrated communication and interpersonal skills
Demonstrated ability to work well with others
Strong analytical skills with attention to detail; self-starter
Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
5 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Prior Business Analyst roles
Analytical skills
Presentation skills
Strong communication skills
Strong people skills
Knowledge, Skills, Abilities and Competencies:

Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict