Cognizant 50 Outstanding Women in Retail: Tracy Aldworth

Passionate about leading business and technology transformation, Tracy Aldworth has spent her entire career advocating and demonstrating how to leverage data analytics and technology in new ways to optimize business delivery.

Tracy is Senior Vice President of eCommerce and Digital for Republic National Distribution Company (RNDC), nation’s top beverage alcohol distributor with presence in District of Columbia and 37 states across the United States. Tracy is responsible for strategy and execution of eCommerce as well as continuing to lead the transformation of digital capabilities of RNDC.

Continuing its innovation transformation, RNDC needed to enhance and streamline how business is conducted with their customers and suppliers. The last two years, Tracy and her team have been focused on launching and elevating the company’s digital platform, eRNDC, which has had a ten-fold increase in sales in the last 12 months thanks to our efforts. eRNDC complements our long history of customer service, distribution, and product expertise. With the innovations developed on eRNDC, the company is poised to lead the wholesale beverage industry and to deliver additional online experiences and advanced analytic capabilities.