Sr. Data Product Manager

The Sr. Product Manager for Orange Apron Media (OAM) is responsible for driving the design, delivery, and adoption of data products that power media sales, planning, activation, measurement, and optimization. This role bridges business needs with technical execution, ensuring our data products are scalable, reliable, and aligned with OAM’s strategic growth objectives.  They will collaborate with engineering, analytics, operations, and business stakeholders to define product requirements, manage backlogs, and deliver high-value features that enable internal teams and partners to build, measure, and optimize retail media campaigns effectively.

This position requires a strong blend of customer-back, user-centric design, product thinking, and technical acumen to deliver data products that are foundational to OAM’s media ecosystem.

Key Responsibilities:

50% Strategy & Planning:
Seeks to empathize with and understand the end user deeply and use that knowledge to determine the fastest path to deliver value
Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
Identifies goals, metrics and analytics to determine product value; continually makes recommendations and refinements to the product backlog based on learnings
Manages and grooms the product backlog; makes future decisions based on the value that will be delivered
Partners with Finance to understand financial needs and assist in the creation of business plans for new opportunities
Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
Ensures that product directions balance both the user needs and business goals of driving sales, improving efficiency and enhancing customer satisfaction
20% Delivery & Execution:
Formulates, tests and refines assumptions and hypotheses through user research and testing
Documents, reviews and ensures that all quality and change control standards are met
Creates, prioritizes and accepts user stories; incorporate them into release planning
Makes product decisions that drive value on a daily basis
Identifies and considers pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
Participates in standups, iteration planning sessions, product demo, and retrospectives
Condenses complex technical concepts into non-technical language for stakeholders
30% People:
Fosters collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impediments
Acts as a proponent of modern software development practices
Advocates for the end user and stakeholder by becoming associated with the product, empathizing with and understanding user needs
Works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
Manages cross functional team and stakeholder expectations to execute on product strategy and provides education to requestors to determine prioritization based on tangible benefits and/or user experience
Guides more junior team members in strategy, alignment, analysis and execution tasks
Participates in and contributes to learning activities around modern software design and development core practices (communities of practice)
Participates in talent acquisition, development and retention activities in support of team
Direct Manager/Direct Reports:

Typically reports to the Product Management Manager or Sr. Manager.
Travel Requirements:

Typically requires overnight travel less than 10% of the time.
Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:

3-6 years of relevant work experience
Experience working as a Product Manager in a modern software development based enterprise environment
Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment
Proven ability to deliver customer-back, user-centric data products that solve real business problems and drive adoption.
Experience translating business objectives into clear product roadmaps, backlogs, and requirements.
Strong communication skills to explain technical data concepts to non-technical stakeholders and leaders.
Ability to create first-class artifacts including clear documentation, executive-ready presentations, and other product deliverables, that drive alignment and adoption.
Ability to manage and prioritize work in a matrixed, cross-functional environment, balancing short-term needs with strategic investments.
Experience identifying goals, metrics and analytics to measure product value
Strong understanding of data modeling, pipelines, and quality concepts to ensure data products are trusted and reliable.
Ability to partner with data engineering and analytics teams to deliver end-to-end data solutions, from ingestion to reporting or activation.
Comfort working with SQL, APIs, or other tools to validate data and guide requirements.
Understanding of retail media or digital media ecosystems, including ad servers, DSPs, audience segmentation, campaign metadata, and performance measurement.
Experience supporting media planning, activation, or measurement workflows.
Exposure to marketing attribution, incrementality testing, or campaign optimization is a plus.
Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:

No additional education
Minimum Years of Work Experience:

3
Preferred Years of Work Experience:

No additional years of experience
Minimum Leadership Experience:

None
Preferred Leadership Experience:

None
Certifications:

None
Competencies:

Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders
Business Insight: Applying knowledge of business and the marketplace to advance the organization’s goals
Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Cultivates Innovation: Creating new and better ways for the organization to be successful
Customer Focus: Building strong customer relationships and delivering customer-centric solutions
Drives Vision and Purpose: Painting a compelling picture of the vision and strategy that motivates others to action
Interpersonal Savvy: Relating openly and comfortably with diverse groups of people
Manages Complexity: Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems
Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
Organizational Savvy: Maneuvering comfortably through complex policy, process and people-related organizational dynamics
Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations
Empathy: Understands the needs of multiple stakeholders and is responsive in meeting their needs with the most optimal resolution
Work Location
Hybrid – An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location – flex.

Learn more about our 4 different work locations. Additional information will be provided during the application process.