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Andra Milender on Avoiding Mistakes in Purpose-Driven Business

In a recent interview with Authority Magazine, Andra Milender, a prominent figure in Women in Technology (WIT), shared valuable insights on leading a purpose-driven business. As an organization dedicated to empowering women and girls in STEAM fields, WIT’s mission strongly aligns with Milender’s advice on navigating the challenges and opportunities in purpose-driven leadership.⁠⁠

The Power of Purpose

Milender emphasizes the importance of having a clear purpose: “A purpose-driven business is one that has a mission beyond just making money. It’s about making a positive impact on the world.” This aligns perfectly with WIT’s goal of fostering the advancement of women in technology from the classroom to the boardroom.

Critical Mistakes to Avoid in a Purpose-Driven Business

Milender highlights several pitfalls to watch out for when leading a purpose-driven business. Here are just three of the various mistakes mentioned within the full article of the interview:

  • Operating with a ‘Not for profit’ mentality: Never trade profits for purpose and passion. All three are essential for success. While the mission is crucial, financial stability is key to long-term impact and achievement.
  • Ignoring stakeholders’ ideas and feedback: Listening to all stakeholders – including the community, sponsors, donors, employees, and volunteers – provides the best insight into building upon your mission and success.
  • Mission Thrashing: Constantly evolving your mission for every new idea or opportunity can be exhausting and expensive. Focus on the core mission and carefully consider changes to ensure alignment with your strategy.

Learn More

To gain more insights on leading a purpose-driven business and to read about all the critical mistakes to avoid, we encourage you to read the full article featuring Andra Milender, expertly conducted by Russ McLeod. Her experiences and advice offer valuable lessons for anyone looking to make a positive impact through their work.

As we continue our mission at Women in Technology, we’re inspired by leaders like Milender who pave the way for a more inclusive and diverse technology sector. We extend our heartfelt gratitude to Russ McLeod and Authority Magazine for this insightful coverage. Together, we can empower more women to excel in STEAM fields and create a brighter future for all.