WIT Girls UX with State Farm: Developing Empathy for the Customer and Creating Customer Personas

Since 1992, Women in Technology (WIT) has been a formidable force-an engine of change and innovation-that helps women and girls break through barriers and advance opportunities in science, technology, engineering, arts, and math (STEAM). WIT works to empower and educate women and girls about opportunities in STEAM by educating middle and high school girls, and young women in college and by sharing the stories of successful professional women in STEAM.