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WIT Girls UX with State Farm: Developing Empathy for the Customer and Creating Customer Personas

Learn about creating customer personas that start with empathy.

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Since 1992, Women in Technology (WIT) has been a formidable force-an engine of change and innovation-that helps women and girls break through barriers and advance opportunities in science, technology, engineering, arts, and math (STEAM). WIT works to empower and educate women and girls about opportunities in STEAM by educating middle and high school girls, and young women in college and by sharing the stories of successful professional women in STEAM.

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Women in Technology (WIT) empowers girls and women to excel in science, technology, engineering, the arts, and math (STEAM) from the classroom to the boardroom. We do this by providing our community with education, exposure and experience. By sharing the stories of successful professionals across the STEAM fields, we encourage all generations of girls and women to write their future.

Today, WIT has 37,000+ members worldwide and our team of more than 250 volunteers deliver professional development and networking opportunities to each of our professionals and programs at no charge to more than 4,000 students. WIT is a 501(c)(3) non-profit organization and we are committed to making Georgia the state with the highest percentage of women in the STEAM workforce by partnering with our community to provide opportunities that champion women throughout their education and career.

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